OKRsOKR TreeA-OKRsbyhalfhourLead at speed.

OKRs can work magic.

49%
better strategy implementation
58% of OKR users rate it a success, against 39% without. Yomly, 2026
42%
faster delivery
when cross-team dependencies are mapped. ONES, 2025

Except when they don’t.

Objectives overlap65% of the timeTeams whose OKRs aren’t linked to company goals. OKR Benchmark Report 2026
Missed interdependenciesSlow delivery by 42%Projects with unmapped cross-team dependencies. ONES, 2025
Unclear ownershipCuts output by 21%One named owner per key result completes 26% more. OKR Benchmark Report 2026

Solution?

Go upstream.Structure.Align.
OrganizationWhere are we going?
StrategyWhere we intend to play, and how we will win.
Be the growth partner mid-market software companies choose first
PrioritiesWhat we must always be good at.
Win new customers in our segment
Keep customers for the long term
Run a lean, scalable operation
GoalsMulti-year aims that deliver the priorities.
Win 120 new mid-market customers
Keep 95% of customers each year
StrategyA unifying statement that guides everything else.
PrioritiesThe strategy’s perpetual components.
GoalsMulti-year aims. At least one per priority.
Aligned OKRsEach serving at least one goal.
IndividualWhat is my job?
AccountabilitiesOne owner for every key result.
Priya Shah
Marcus Lee
Dana Ortiz
Marcus Lee
Sam Patel
Dana Ortiz
SupportsWhat each owner is entitled to, and from whom.
Account data, from Marcus
Pipeline report, from Dana
Named contacts, from Priya
Customer feedback, from Sam
Launch timeline, from Marcus
CRM fields, from Dana
Onboarding checklist, from Sam
Every key result has a single owner.Never two. Never none.
Each owner needs resources to do the job.Supports: named, dated, and owed by a named person.
One person’s support is another’s accountability.It shows in both people’s view.
TeamWhat must we do?
Objectives and Key ResultsIntra-year targets.
O1: Run the Q4 customer campaign
KR: 40 new customer meetings
KR: 3 campaign emails, 25% opened
O2: Launch the partner program
KR: Partner terms signed off
KR: 30 partners at the launch event
O3: Onboard new customers in 10 days, not 21
KR: Onboarding playbook live
KR: Every handover from sales within 2 daysDanaPriya
 
 
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